The VW KONG® For A Cause
Germans have always had a thing for quality engineering
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Joe Markham
It was a fateful day in the 1970s when mechanic Joe Markham’s German Shepherd, who had already chewed up everything in Joe’s shop, started in on a VW Bus’ spare rubber axle stop. But try as he might, the dog couldn’t destroy it.
Which gave Joe an idea: create an ultra-durable dog toy inspired by this car part. 48 years later, KONG® has become the iconic dog toy we know today.
So while Joe created this toy, it was his dog who sparked its existence – because when it comes to quality engineering, nobody spots it like a German.